How to Write an Effective 'About Us' page

Your 'About Us' page matters. It matters to the visitors who come to your web site to find out more about you, your services or your products. So it is vital to have a proper About Us page.
Imagine a face-to-face meeting with a prospective client. You meet, introduce yourself, say a little about what you offer, how long you've been in business, mention your unique selling proposition (USP) and upon leaving hand out your business card.

1. Presentation
First impressions count. You wouldn't dress scruffily for a business meeting so the same applies here. A cluttered about us page will do you no favours and it looks tacky. People don't like too much going on in a website, so don't fill every area with a different image or piece of text. Instead, go for a clean, professional look.

2. Introduction
Here you get to say who you are, introduce yourself, your team, your company. You may want to include photos of yourself and/or your team. Keep the content in this section short and to the point. Web surfers can only read so much on a website and you don't want to bore them or send them away with large chunks of text.

3. What you offer
Time to shine. Make your content informative, crisp and clear. Showcase your skills if you are a designer. How about making it visually interesting by presenting your skills in bullet point format or highlighting your USP in another colour.

4. What you stand for
What are your aims? Write your mission statement here. If you have a code of ethics, put it in here.

5. Company History
How long have you been in business? Do you have any awards, statements of recognition, great testimonials that you could put in here? Building credibility and trust in your business is key.

6. Contact details
It is good business etiquette to give out a business card at a meeting. So make sure your contact details are visible on the page. You want to make it easy for your prospective client to contact you. It could be you've impressed him/her and now they want to buy your product. Having an address shows you are in a real place in a real location and that you exist! This creates trust and credibility in you as a company and the client feels safe to do business with you.

Remember to keep it short, though. People visiting your website do not want to feel like they're reading a novel. In fact, if you put too much information on your website, visitors will just scan through most of it anyways.

Ayoba Designs: Web Design in Bloemfontein